About Us

My name is Tia Smith and throughout my career, I have immersed myself in the ever-evolving world of HR and talent strategy, culture, and employee experience. As a dedicated high achiever, I consistently pushed myself to exceed my own high standards. Every promotion, every new title, came with the responsibility to craft programs that delivered incredible employee experiences and ignited organizational success.

The gratification I found in curating learning opportunities and shaping corporate cultures was immense. But as my knowledge deepened over these two decades, so did my desire to share the wealth of experience and lessons learned with others.

As I began presenting at conferences, speaking on expert panels, and publishing articles, a pattern emerged. Company leaders started reaching out, seeking advice and solutions for the cultural challenges they were facing. It became clear to me that there was a substantial demand for support in laying the groundwork for a thriving culture—especially within late-stage start-ups and scale-up organizations.

These leaders were deeply engrossed in driving their ventures forward, often at the expense of cultivating a robust company culture. The realization that culture could take a backseat during such critical growth periods fueled my passion even further.

In 2024, I launched Ignite Consulting, a venture that allows me to fully embrace my purpose of sharing my expertise with organizations ready to transform their cultures. At the heart of Ignite Consulting is our signature program, CultureCatalyst—a meticulously designed 5-step process that aligns culture with core values, fuels growth, and enhances the employee experience.

Whether you’re grappling with employee burnout, struggling with disengagement, or simply aiming to preempt these challenges, Ignite Consulting stands ready to spark a profound, positive transformation within your organization.